Ten tips for improving brochure design!
Design brochure may be a valuable project in the field of graphic design. Nothing is more gratifying than creating something you can master, touch and read. In addition, design is not just a layout, it includes the texture and feeling that digital projects such as website design cannot convey.
In addition to the issues that need to be considered in general design projects, there are also some things that need to be considered specific to printing projects. Today, let's look at ten useful tips for improving brochure design!
1. Understand printing specifications
Unlike designs that rely on digital media, such as website design, you need to know exactly what your budget and what is allowed to print. This may affect quantity, size, paper inventory and effect.
Consider factors such as paper size, wrinkles and bleeding. It is very important to understand the performance of the printer before going deep into the design process. For thicker and smaller brochures, you may also need to consider the form of page assembly.
2. Carefully consider the needs of users
Reflect the will of the audience. Even designs that look like traditional paper brochures can be digitally converted through the interactive function of PDF format. If you need to distribute brochures to your audience, consider a size and format that is easy to put in a pocket or bag. Finally, for stakeholders or key partners, thicker or tougher, multi page or larger sizes may be more appropriate.
3. Use high-quality elements
You can't use low-quality elements in the production of printed matter. Low resolution photos or illustrations can easily affect and destroy the overall vision. So everything you use needs to be high-quality and high-definition to make sure your brochure design looks great. Includes pictures, illustrations, icons, logos, fonts, and a clear color palette.
4. Use texture
In print album design, you can include many physical features. These elements help to increase readers' perceived value of information because it has a high visual appeal to readers.
Consider these effects:
·Foil: add a glossy font or element to a part of the design.
·UV point: use a special gloss or matte in the design.
·Letterpress: to leave a raised mark on certain parts of a design.
·Folding: the form of folding is not limited. Interesting folding modes can encourage users to participate.
·Paper: different texture paper types can set the tone of the project.
·Die cutting: cutting out parts of the design to create a mysterious transmission through other things.
5. Don't forget the call to action
What is the purpose of the manual? What should users do after seeing or reading? You need to make them understand the purpose of the action. Whether it's going somewhere to participate in an activity or dialing a phone number, determine what users should do and encourage this behavior throughout the design process. The more pages or layouts you design, the more times you repeat your call to action.
6. Considering the way of display
Where will users see or pick up your brochure? Create a graphic design that still works in this environment. One of the most common problems in brochure design is to forget that most brochure design needs can be applied to a variety of display ways. Ensure that key visual and information can be easily seen and read when extracted from the medium of expression. Another key consideration is size and size.
7. Adhere to the visual theme
White or high vision color? Single design or multiple versions? Find a theme for the brochure design you are preparing and stick to it.
8. Prove and prove again
Nothing is more embarrassing than finding a typo or mistake after the brochure is printed. Print and verify the design, and then hand it over to others to repeat the process of verification and inspection. Typographical errors are quite expensive and you should try to avoid them.
9. Select high-quality paper
The selected paper quality can affect the success of users' acceptance of design and information. In addition, it can also affect the technology used in the design process. According to experience, thicker paper is more flexible in the use of color and printing technology. At the same time, this paper can make it feel more expensive and impress users. But this does not necessarily mean that thick paper is better. Sometimes you may need lower thickness or quality, especially if you need large-scale distribution to a wide audience. When choosing the style and style of paper, think about what the message is and whether they can match?
10. Design for printing
Remember, the ultimate goal of your graphic manual is to print. Use the color of CMYK format to create a bleeding version. If necessary, pay attention to how to continue readability in broken or wrinkled elements.